Self-Purchase and Digital Discovery Expand Jewellery Demand Beyond Metros
Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.
Aisshpra Gems & Jewels Opens 16th Showroom in Jaunpur
Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.
Limelight Laboratory Grown Diamonds to add 25 stores in Q1 FY26
Limelight Laboratory Grown Diamonds will launch 25 stores across metros and Tier 2 cities in Q1 FY26, expanding its network to over 85 stores to strengthen category presence.
Zen Diamond Partners Francorp for Franchise Expansion in India
Zen Diamond has partnered Francorp to scale franchise-led retail in India, targeting over 20 stores by 2026 across Tier 1 and Tier 2 cities amid rising demand for branded diamond jewellery.
- 1
